Challenge:

SORS, a popular French toast and more brand under 3bees, aimed to expand its reach and offer customers a faster, more convenient experience in Riyadh City. They sought a solution to minimize order wait times and maximize customer satisfaction during peak hours.

Solution:

Creative Solutions Co. Ltd. proposed a custom-designed drive-thru lane specifically tailored for SORS's needs. The key features included:

Dual Digital Signages:

Side-by-side high-resolution digital displays showcasing the complete SORS menu with enticing visuals and ingredient descriptions. This allowed customers to browse and make informed choices before reaching the ordering point.

Crystal-Clear Audio System:

A strategically placed microphone and speaker system ensured seamless communication between customers and staff, eliminating order misunderstandings and delays.

Vehicle Sensor Technology:

Sensors automatically detected approaching vehicles, triggering the menu displays and prompting staff to prepare for orders, further optimizing the ordering process.

Modern Ambiance:

Creative lighting and branding elements within the drive-thru lane created a pleasant and inviting experience, aligning with SORS focus on quality and indulgence.

Results:

The SORS Riyadh drive-thru, installed by Creative Solutions, has achieved remarkable success:

Reduced Order Wait Times:

Customers can make quick decisions thanks to the visible menu, leading to a 25% decrease in average order wait times.

Increased Customer Satisfaction:

The streamlined ordering process and efficient service have resulted rise in customer satisfaction ratings.

Enhanced Brand Image:

The modern and tech-savvy drive-thru experience reinforces SORS' reputation as a trendy and convenient dessert destination.

Boosted Sales:

Increased customer volume and faster throughput have led to a noticeable increase in SORS' sales figures at the Riyadh location.

Additional Notes:

• The drive-thru is designed for optimal flow and traffic management, accommodating various vehicle sizes and ensuring smooth movement.
• Creative Solutions provided Sors with comprehensive training for staff on operating the audio system and utilizing the technology effectively.
• The project's success has led to further collaboration between Creative Solutions and 3bees, with plans to replicate the drive-thru model for other SORS locations across Saudi Arabia.

Key Takeaways:

This case study demonstrates the success of Creative Solutions' innovative approach to drive-thru design. By integrating technology, focusing on customer experience, and tailoring solutions to specific brand needs, Creative Solutions has helped SORS achieve its business goals and enhance customer satisfaction. This project serves as a valuable example for other businesses looking to optimize their drive-thru operations and stay ahead of the curve in today's competitive market.