Why SEO Matters
Every client likes to save money while getting great results from search engine optimization. But by always looking to save money on SEO, you’ll take your eye
off the more important issue of intelligently allocating your marketing budget across various tactics, of which, SEO is often the most cost effective.
SEO isn’t simple or easy. Google itself rates websites based on over 200 ranking criteria – and keeps tweaking the algorithm constantly, up to 600 times in
That’s why no SEO consultant can make an off-hand estimate, or set a ‘price per site’ for their services. Everything depends upon your goals and targets,
the nature of your business, your audience, and more.
There’s good reason why, as a client, you shouldn’t focus on the cost alone. It’s better to concentrate on the key performance indicators (KPIs) of your
business such as the cost per acquisition, profit per sale, conversion rate and others.
A cheap SEO service may save you a little cash, but you won’t earn a lot from it either. In fact, it’s more likely that you’ll “save yourself into the poor-house!”
So ask yourself these critical questions first:
- Why are you even thinking about hiring an SEO consultant?
- Is SEO merely going to be your alibi instead of your ‘secret weapon’?
- Are you looking for SEO help just because everyone’s doing it, or your marketing department insists upon trying it?
- Or are you developing an SEO strategy to skyrocket your rankings, and along with it your profit?